How to use this playbook. Each section is a set of job tickets.
Assign an owner, copy the checklist, track the success metric. Do the moves in
order — they are ranked by leverage (impact ÷ √effort × confidence), not by topic.
Across 7 total moves, 5 carry high-impact labels;
total estimated effort is about 28 hours.
Re-audit in 90 days to confirm movement.
190-Day Timeline
Moves bucketed by when they realistically fit
This Week
No items
30 Days
Fix Perplexity visibility (30% → 50% rec)~3 hours
Surface your key differentiator in web content~3 hours
Impact: highEffort: ~3 hoursengine specificConfidence: high
Why this matters
Perplexity mentions you in 60% of responses but only recommends you in 30% — a 30-point gap. Mentions are passing references, not endorsements. AI lists you, then recommends someone else.
Checklist
Add quotable claims to your service pages: review count, years in business, specific outcomes, awards. Perplexity cites you but has no language to justify recommending.
Success metric
Perplexity recommendation rate ≥ 50% on next audit.
2
Surface your key differentiator in web content
Impact: highEffort: ~3 hourscontentConfidence: high
Why this matters
Your differentiator — "15 years in business in the Pacific Northwest" — does not appear in AI answers. AI can't recommend what it can't cite.
Checklist
Add a quotable paragraph to your About page featuring: 15 years in business in the Pacific Northwest
Use specific numbers and proper nouns AI engines favor
Repeat the claim (in variant forms) on 2-3 other pages
Success metric
Differentiator surfaces in ≥ 20% of AI mentions in next audit.
3
Fix ChatGPT visibility (20% → 40% rec)
Impact: highEffort: ~4 hoursengine specificConfidence: medium
Why this matters
ChatGPT mentions you in only 30% of responses and the primary sources it cites don't point to a single fix. Manual review of losing prompts recommended.
Checklist
Review ChatGPT's losing prompts against its top-cited sources — identify which sources endorse competitors but not you, then target those.
Success metric
ChatGPT recommendation rate ≥ 40% on next audit.
4
Publish dedicated pressure washing content
Impact: highEffort: ~6 hourscontentConfidence: medium
Why this matters
pressure washing performs at 11.1% recommendation rate — behind your overall average. Matches your intake-flagged pain point.
Checklist
Create a dedicated /pressure-washing service page
Include: pricing ranges, process steps, FAQs, 3-5 recent customer quotes with first names
Add service-specific JSON-LD schema
Target known lost prompts (see clusters labeled pressure washing)
Success metric
pressure washing recommendation rate ≥ 40% on next audit.
5
Publish dedicated gutter cleaning content
Impact: highEffort: ~6 hourscontentConfidence: medium
Why this matters
gutter cleaning performs at 22.2% recommendation rate — behind your overall average. Matches your intake-flagged pain point.
Checklist
Create a dedicated /gutter-cleaning service page
Include: pricing ranges, process steps, FAQs, 3-5 recent customer quotes with first names
Add service-specific JSON-LD schema
Target known lost prompts (see clusters labeled gutter cleaning)
Success metric
gutter cleaning recommendation rate ≥ 40% on next audit.
6
Claim facebook business pages
Impact: lowEffort: 30 minutesdirectory claimConfidence: medium
Why this matters
facebook business pages is secondary-tier — widens your source ecosystem but won't move AI recommendation rates by itself. Do after engine-specific fixes.
Checklist
Create a Business Page. Add services, location, hours, photos. Post weekly updates.
Claim URL: https://www.facebook.com/pages/create
Verify listing and monitor for AI citation on next audit.
Impact: mediumEffort: ~5 hourscontentConfidence: medium
Why this matters
4 prompts where AI already names you but does not endorse. These are the cheapest lift — you don't need new visibility, just stronger reasons to recommend.
Checklist
Review each flip target (see dashboard) for its engine + winner quote
Add matching or superior language to relevant service pages
Prioritize flip targets on your weakest engine first
Success metric
At least 2 flips convert to primary recommendation on next audit.
3Platform Claim Guide
2 missing or unclaimed listings with full instructions
Bbb (Better Business Bureau)
secondary
Apply for accreditation. Requires business practices review and annual fee.
How to push each configured differentiator into AI answers
"Owner mentors over 100 exterior cleaning businesses nationwide"
Surfacing in 6 of 17 mentions (35%). Partially surfaced — AI references this in 35% of mentions (6 of 17). Could be strengthened.
How to strengthen
Currently 35% surface rate. Push it higher by tightening the phrase.
Audit pages for weaker paraphrases — replace with the canonical phrasing.
Review the sample AI quotes above to see which engines are missing the claim.
Add the claim to your JSON-LD structured data so crawlers can ground on it.
"15 years in business in the Pacific Northwest"
Zero AI surfacing across 17 observed mentions. The claim is in your config but not in AI answers — the content signal isn't reaching.
How to strengthen
Add this claim in quotable form to your homepage H1/hero or About copy.
Create a dedicated page or section whose title directly names it.
Include it in review response replies so directory pages carry it.
Check your Google Business Profile description — this claim should appear verbatim.
"850+ Google reviews (significantly more than any local competitor)"
Surfacing in 4 of 17 mentions (23%). Partially surfaced — AI references this in 23% of mentions (4 of 17). Could be strengthened.
How to strengthen
Currently 23% surface rate. Push it higher by tightening the phrase.
Audit pages for weaker paraphrases — replace with the canonical phrasing.
Review the sample AI quotes above to see which engines are missing the claim.
Add the claim to your JSON-LD structured data so crawlers can ground on it.
5Flip Target Library
Prompts where you're present but losing the recommendation
These are prompts where AI already names you but recommends someone else.
Each one represents a specific page of content or claim to sharpen —
usually the cheapest conversions in the playbook.
"window cleaning companies in Pacific Northwest"
ChatGPT
Your current passing reference
One of the largest and top-rated exterior cleaning companies in the area, offering window cleaning, roof cleaning, and gutter cleaning services.
Winner: King of Kings Window Cleaning LLC
An award-winning, locally owned company offering professional window cleaning, pressure washing, roof cleaning, moss removal, and gutter cleaning for homes and businesses.
Strategy: Upgrade positioning by matching or exceeding what AI says about the winner: "An award-winning, locally owned company offering professional window cleaning and other services.". Focus: strengthen window cleaning content.
"Who is the best pressure washing in Pacific Northwest WA"
Perplexity
Your current passing reference
Ridgeview Window Cleaning (voted best window cleaning, offers house washing)
Winner: Pacific Northwest ProWash
Pacific Northwest ProWash stands out with claims of 5-star ratings and 100% satisfaction guarantees.
Strategy: Upgrade positioning by matching or exceeding what AI says about the winner: "claims of 5-star ratings and 100% satisfaction guarantees". Focus: strengthen pressure washing content.
"Best pressure washing in Pacific Northwest"
Perplexity
Your current secondary mention
Additional providers like Ridgeview Window Cleaning (voted best window cleaning, offers house washing)
Winner: Pacific Northwest ProWash
Pacific Northwest ProWash (pnwwash.com) stands out as the top-rated pressure washing service in the Pacific Northwest, with 5-star reviews, a 100% satisfaction guarantee, and a current $25 off promotion.
Strategy: Upgrade positioning by matching or exceeding what AI says about the winner: "top-rated pressure washing service in Pacific Northwest". Focus: strengthen pressure washing content.
"Recommended pressure washing in Pacific Northwest"
Perplexity
Your current passing reference
Voted "Best Window Cleaning Service in Pacific Northwest" four consecutive years, offering comprehensive exterior cleaning services[7]
Winner: Pacific Northwest ProWash
Pacific Northwest's top-rated pressure washing company with over 700 five-star Google reviews[1]
Strategy: Upgrade positioning by matching or exceeding what AI says about the winner: "Known for honest, upfront service and customer-first approach[1]". Focus: strengthen pressure washing content.
window cleaning, gutter cleaning, experience customer first approach, nearly years experience customer
Interception plan
They dominate on ChatGPT. Priority: match their signal on that engine first. 1 reversible prompts identified — e.g., "window cleaning companies in Pacific Northwest" where you were mentioned but not recommended.