Engines we measure
Who’s behind this

Why trust a research-driven audit?

Owen Kurth, founder of BeCited

Owen Kurth

Founder · GEO analyst

I came to GEO with years of experience across critical-care nursing, fire and EMS, and competitive whitewater kayaking — environments where you read incomplete signals fast and act on evidence, not intuition. That same discipline is what AI search demands: measure what’s actually in the answer, not what a vendor wishes were there. BeCited was founded in 2026 as the audit I couldn’t find anywhere else — real prompts, four engines, a calibrated rubric, and a plan you can hand to someone Monday morning.

How I keep it honest

Why can’t a script replace this audit?

AI engines hallucinate. Brand names drift. Competitors get conflated. Most of what makes an audit honest happens before the score is written — by hand.

01
Every quote, read twice.

Once by the script, once by me. If an AI fabricated a citation or paraphrased the source past recognition, it gets flagged and pulled before scoring. You don’t see invented mentions in your report.

02
Brand variants, scored once.

“Acme Co.” in one answer and “Acme Cleaning” in the next is the same business — but a script counts them twice. I match variants back to one entity so you’re not penalized for the AI’s inconsistency.

03
Only your real competitors.

A national chain showing up in a local search isn’t competing with you. Before scoring, I read your business — services, geography, who you actually win and lose against — so the rubric only fires on apples-to-apples comparisons.

From a real audit

What does the audit actually reveal?

Case Study — Ridgeview Window Cleaning, Pacific Northwest
“We assumed if we ranked well on Google, AI engines would recommend us too. The audit showed a completely different picture — strong on Claude, nearly invisible on ChatGPT.”
57
BeCited Score™ (Grade C)
80%
Visible on Claude
30%
Visible on ChatGPT
8
Prompt gaps found
Published with permission. 30 prompts across 3 engines. Score includes 95% confidence interval (34–76).
Read the full case study →
What you get

What’s in your audit deliverable?

The audit doesn’t just measure. It tells you exactly what to do.

01

BeCited Score™

One number from 0–100. Built from 5 things: how often AI mentions you, how strongly it recommends you, which sources cite you, how the four engines agree, and how you stack up against real competitors.

02

Source Influence Map

The review sites and articles AI engines cite in your category. Where you appear, where you don’t, and which platforms to invest in first.

03

Prompt Gap Analysis

Every buying question where you’re missing from the AI answer, ranked by value. Each gap gets a root cause — so you fix the real problem, not the symptom.

04

Prioritized Action Plan

15–20 concrete steps: which platforms to claim, what content to create, where to invest. Tailored per engine, because what works on Gemini doesn’t always work on ChatGPT.

The process

How does the audit process work?

We handle the heavy lifting. You get the clarity.

1

Step 1: What do we need from you?

Your services, your customers, your competitors. We use this to build buying-intent questions your real customers are asking AI. Takes about 30 minutes.

2

Step 2: How do we run the audit?

100 to 300 real buying questions through all four engines, plus 15 checks on your site. Every answer I read by hand.

3

Step 3: What do you get?

You get a score, a map of who’s citing you, a list of gaps, and a 90-day action plan. Then we meet for 45 minutes to walk through it and pick what to do first.

Investment

Which BeCited plan is right for you?

Every option includes a Strategy Session with the analyst who ran your audit.

Average client at risk: $250,000+ per year. Calculate yours →

Snapshot

$199
one-time · delivered in 48h
  • 10 buying-intent prompts on Perplexity
  • BeCited Score™ (1 engine)
  • Top 3 priority moves
  • Site-readiness grade (14 signals)
  • Single-page HTML deliverable
  • $199 credits toward Full Audit within 30 days
Order Snapshot →

Email intake — reply within 1 business day with a payment link. View a sample →

MOST POPULAR

Full Audit

$2,000
one-time
  • 100–300 buying-intent prompts
  • 4 engines (ChatGPT, Gemini, Perplexity, Claude)
  • BeCited Score™ with full dimensional breakdown
  • Source Influence Map
  • Complete Gap Analysis
  • Prioritized Action Plan
  • Persona-matched analysis
  • 45-minute Strategy Session
Get the Full Audit

Quarterly Tracking

$1,500
per quarter
  • Full audit, re-run quarterly
  • 4 AI engines
  • Delta report (what changed)
  • Trend tracking over time
  • Updated Action Plan
  • 30-minute strategy call each quarter
Start Quarterly Tracking
Why a boutique audit

Why isn’t BeCited a dashboard or a retainer?

There are three ways to measure your AI search visibility. Here’s where BeCited fits.

vs. SaaS dashboards
They give you data. We give you a plan.

Tools like Peec, Athena, and Evertune track citations on a dashboard. Useful, but you still have to read the data, decide what matters, and figure out what to do. The BeCited audit ends with a 90-day action plan, not a chart.

vs. GEO agencies
Done in a week. Not a quarter.

Full-service GEO agencies run multi-month engagements with retainers. BeCited is one named analyst, fixed price, delivered in a week. You skip the kickoff theater and get to the answers.

vs. SEO shops adding AI
Specialist, not a side service.

Many SEO agencies now offer "AI search optimization" as an add-on to keyword work. We only do GEO — calibrated rubric, four engines tested in parallel, methodology that’s open-source. It’s the whole product, not a feature.

Questions

Frequently asked questions.

Generative Engine Optimization. It’s the practice of influencing which businesses AI engines mention and recommend. When someone asks ChatGPT “what’s the best [your category]?”, GEO determines whether you’re in the answer. Most businesses aren’t doing it yet, which means early movers have a real advantage.
ChatGPT, Google Gemini, Perplexity, and Claude. These are the four engines with the most influence on buying decisions. Each follows different recommendation patterns — for example, Perplexity leans on review aggregators while Gemini draws from Google’s search index. The audit covers all four and gives engine-specific recommendations.
About one week from kickoff to report delivery. The intake conversation takes 30 minutes, and the Strategy Session takes 45 minutes. Total time commitment from you: about 75 minutes. We handle everything else.
Yes — here’s a sample report from a real audit, shared with permission. It shows everything you’d receive: BeCited Score™, engine-by-engine breakdown, gap analysis, source map, and 90-day action plan. If you’d rather see your own numbers, fill out the form below for a free 5-prompt mini-check — no commitment.
The Action Plan tells you exactly what to do, prioritized by impact and effort. Most actions fall into three areas: claiming listings on influential platforms, creating content AI engines value, and strengthening your review and community presence. We walk through all of it on the call and help you decide where to start.

View all 13 questions →

Can you see your AI visibility right now?

Enter your URL. We run 9 site-readiness checks against your homepage and return a real grade in 30 seconds. No signup. No payment. Same checks we use in every $2,000 audit.

Checks: robots.txt, llms.txt, sitemap, JSON-LD, meta tags, headings, semantic HTML, FAQ, E-E-A-T. Skipped (paid audit only): Core Web Vitals, content freshness, entity readiness, quotability, agentic readiness, multi-page.