Frequently asked questions

Generative Engine Optimization. It’s the practice of influencing which businesses AI engines mention and recommend. When someone asks ChatGPT “what’s the best [your category]?”, GEO determines whether you’re in the answer. Most businesses aren’t doing it yet, which means early movers have a real advantage.

SEO optimizes your own pages to rank in Google’s results. GEO is about what third-party sources say about you, because that’s what AI engines read and synthesize into answers. A business can rank #1 on Google and be completely absent from ChatGPT’s recommendations. They’re complementary — you should be doing both. Read the deeper comparison →

ChatGPT, Google Gemini, Perplexity, and Claude. These are the four engines with the most influence on buying decisions. Each follows different recommendation patterns — for example, Perplexity leans on review aggregators while Gemini draws from Google’s search index. The audit covers all four and gives engine-specific recommendations.

Any business that customers might research before buying. We work with home service companies, professional service firms, product companies, retailers, and more. If someone could ask AI “what’s the best [your category]?” — this audit is for you.

About one week from kickoff to report delivery. The intake conversation takes 30 minutes, and the Strategy Session takes 45 minutes. Total time commitment from you: about 75 minutes. We handle everything else.

The Action Plan tells you exactly what to do, prioritized by impact and effort. Most actions fall into three areas: claiming listings on influential platforms, creating content AI engines value, and strengthening your review and community presence. We walk through all of it on the call and help you decide where to start.

Not at all. The report is written in plain language and the Strategy Session is a conversation, not a lecture. We explain what’s happening, why it matters, and what you can do — in terms that make sense for your business.

Yes — a sample report from a real audit is shared with permission. It shows everything you’d receive: BeCited Score™, engine-by-engine breakdown, gap analysis, source map, and 90-day action plan.

The BeCited Score is a 0–100 number built from five things: how often AI mentions you, how strongly it recommends you, which sources cite you, how the four engines agree, and how you stack up against real competitors. Being named first counts more than being named fifth. Every dimension comes with a 95% confidence interval so you can tell real changes from noise.

Yes — that’s why every score includes a 95% confidence interval. Small score moves can be noise from AI engine variance. The Quarterly Tracking plan ($1,500/qtr) includes delta reports that distinguish real changes from noise and shows whether your action items are moving the needle.

No — and you should be skeptical of anyone who does. AI engines are stochastic, third-party platforms change their algorithms, and competitor activity matters. What we guarantee is an honest measurement, a defensible methodology, and a concrete action plan. Most clients see meaningful improvement within one quarter of executing the plan, but that depends on you doing the work.

Snapshot ($199, 48-hour delivery) tests 10 buying-intent prompts on Perplexity only and gives a 1-engine score with the top 3 priority moves. Good for a quick directional read.

Full Audit ($2,000, one-week delivery) tests 100–300 prompts across all four engines, gives the full BeCited Score with dimensional breakdown, source map, gap analysis, prioritized action plan, and a 45-minute Strategy Session.

Quarterly Tracking ($1,500/qtr) re-runs the Full Audit every 90 days with delta reports.

We don’t share, sell, or expose client data. Audit results are delivered as private HTML files. Anonymized scores feed our cross-client benchmark database (so you can see your percentile in your category) but no client name, URL, or identifiable details are ever exposed. See our Privacy Policy for full details.