Frequently asked questions.

Generative Engine Optimization. It’s the practice of influencing which businesses AI engines mention and recommend. When someone asks ChatGPT “what’s the best [your category]?”, GEO determines whether you’re in the answer. Most businesses aren’t doing it yet, which means early movers have a real advantage.

SEO optimizes your own pages to rank in Google’s results. GEO is about what third-party sources say about you, because that’s what AI engines read and synthesize into answers. A business can rank #1 on Google and be completely absent from ChatGPT’s recommendations. They’re complementary — you should be doing both. Read the deeper comparison →

The Full Audit asks every question on five AI tools: ChatGPT, Google Gemini, Perplexity, Google AI Overviews and Google AI Mode. The $20 Snapshot uses ChatGPT, Google AI Overviews and Google AI Mode. Each tool picks and cites sources differently, so the report shows every tool separately.

Any business that customers might research before buying. We work with home service companies, professional service firms, product companies, retailers, and more. If someone could ask AI “what’s the best [your category]?” — this audit is for you.

Your part is small: tell us your services, your area and the competitors you want tracked, then join one walkthrough call. We ask the questions, run every check and write the report. The $20 Snapshot is fully automatic and arrives by email, usually within 5 minutes of paying.

The 90-day plan tells you what to do first. Most actions fall into three areas: claiming listings on influential platforms, creating content AI engines value, and strengthening your review and community presence. We walk through all of it on the call and help you decide where to start.

Not at all. The report is written in plain language and the walkthrough call is a conversation, not a lecture. We explain what’s happening, why it matters, and what you can do — in terms that make sense for your business.

Yes. There’s a sample Snapshot, and a sample report from our May 2026 self-audit, which used our earlier method and score.

We count answers, not a made-up score. For each question and each AI tool, we record whether you were named, whether you were recommended, and who was recommended instead. You and every competitor are counted on the same answers, by the same rules. A question an AI tool failed to answer is left out, never counted as a “no”. How we check →

We test it and publish the results. On 480 real AI answers whose labels people verified, every time it said a business was named, it was right (229 of 229), and it found 98 of every 100 mentions. On answers it had never seen, labeled blind by two other AI models, for questions that don’t name the business, the Snapshot made 0 mistakes in 128 on whether the business was named and 1 in 124 on whether it was recommended. Tested on answers about cannabis shops, wealth managers, a construction company and software firms. Testing on home-services answers is next.

Yes. AI tools don’t give the same answer every time. That’s why we ask every buyer need in more than one wording and, in the Full Audit, ask one question in ten a second time. Monthly Tracking ($150/month) re-runs the audit every month, with what changed.

No, and you should be skeptical of anyone who does. AI answers vary, the sites AI reads change, and your competitors keep working too. What we promise is an honest measurement, checks we publish, and a concrete plan. Results depend on doing the work.

Snapshot ($20, fully automatic) asks about 25 buyer questions for your city on ChatGPT, Google AI Overviews and Google AI Mode, plus up to 5 of your own. It shows who’s named, who’s recommended instead of you, what AI says, and three moves. You get a PDF report and every answer as a file, by email, usually within 5 minutes. The $20 counts toward the Full Audit within 30 days.

Full Audit ($200) asks about 100 buyer questions on five AI tools (ChatGPT, Google Gemini, Perplexity, Google AI Overviews and Google AI Mode), about 500 answers. It shows where you show up, who AI picks instead, the pages to get onto, anything blocking AI from your site, and a 90-day plan, with one walkthrough call.

Monthly Tracking ($150/month) re-runs the audit every month, with what changed.

We don’t share, sell, or expose client data. Audit results are delivered privately to you. See our Privacy Policy for full details.